Buying a piece of fine jewelry is an emotional purchase, but it doesn't have to be an expensive one. Furthermore, almost everyone loves the glamorous feeling of wearing fine diamonds, rubies, emeralds, and sapphires, but few can afford to be fully arrayed the way they would like. And even if you can afford to spend a fortune, does that mean you should or want to? Our celebrity clients certainly don't think so; icons as diverse as Deidre Hall and Kate Jackson can be seen sporting our jewelry both on and off the red carpet. DNL makes it possible to capture the style and quality you want at a price you can feel comfortable spending, and nobody else has to know where your stones came from unless you want to tell them.

Our synthetic ruby, emerald, and sapphire products are the exact optical, physical and chemical duplicates of natural mined gemstones. They are gemologically ideal and exhibit the finest deep, rich color. Our diamond simulant product is the near exact optical and physical match to a natural mined diamond: it looks identical and wears identically, but the chemistry is different; it is not pure carbon. Yet, it matches the look of the finest internally flawless, "D" color diamond. It will cut glass, it is impervious to wear, and will last forever. No one in the world can tell without scientific testing that your beautiful, radiant jewels were created in a lab.

We at Diamond Nexus Labs strive to produce heirloom quality jewelry for you to pass on to future generations, and to make sure that a healthy, clean environment is passed on as well. In many underdeveloped parts of the world, mining corporations exploit weak governments and lax environmental laws to strip mine and chemically extract diamonds and gold from the earth. These destructive processes often leave behind a poisoned, dead landscape, not to mention the exploitation of workers who are often unfairly treated. We do not believe that beauty has to come at this dear a price. Our Diamond Nexus diamond simulants are created in clean laboratories using environmentally friendly processes. From the gold we use to the paper our catalogs are printed on, we recycle. We seek to leave the world as good as or better than it was when we found it.

Buying fine quality jewelry doesn't have to be a risk. We give you a worry-free 30 days to get to know your new Diamond Nexus purchase, complete with free re-sizing. If, for any reason, you're not 100% happy with your jewelry, we'll quickly and cheerfully refund your entire merchandise price with absolutely no hassles or hoops to jump through.

We guarantee that your Diamond Nexus stone will never fade, discolor, chip, or break. If anything happens to your Diamond Nexus jewel, we will replace it free of charge. Even if you lose your stone, we will reset a new one for you for only a small remounting fee.

We only use the finest precious metal in our settings: solid 14k or 18k gold, pure platinum, and our exclusive Lorián Platinum alloy. Heavy and full-weight, a Diamond Nexus setting often contains 15-20% more gold then a typical jewelry store setting. Our jewelers, goldsmiths, and stonesetters are skilled artisans and you will immediately see and feel the quality of our jewelry when you hold it in your hand.

Bizrate.com independently rates our Customer Satisfaction at 98.9% -- the highest in the jewelry industry. We are committed to providing the most extraordinary level of dedicated, personalized customer service in the world. When you call our Customer Care Center with any type of question or concern, you will always talk to a live person. At Diamond Nexus Labs, customer service isn't a department: it's our passion. We employ experienced jewelry professionals who are dedicated to providing you with a relaxed, informative, pleasant shopping experience. Our consultants do not work on commission and will never try to sell you a jewelry piece that is not right for you. Your jewelry is a reflection of your personal style and our goal is to help you capture the look that best compliments you.

We have over 100,000 satisfied customers in all 50 states and 16 countries. We urge you to read their reviews. We work hard to have not just satisfied customers, but raving fans. Furthermore, we take the extra step of having our customer feedback and testimonials certified by TrustedTestimonials.com: the industry benchmark for third party validation. When you read what our customers have to say about us, you can rest assured that the information is certified real and accurate.

We feel that our Diamond Nexus creations are works of art, and they are showcased accordingly. Our jewelry is packaged in stunning artisan-crafted solid rose or cherry wood presentation boxes. The boxes are finished with beautiful hand-rubbed lacquer. The hardwood presentation box is then enclosed in a second outer box, lovingly cushioned in tissue paper, enclosed in yet another decorative box, and finished with a beautiful ribbon and bow. We even include a special Godiva chocolate surprise as an extra touch for all jewelry purchases over $250. Whether purchased as a personal keepsake or given as a gift, your Diamond Nexus jewelry makes an incredible presentation and creates a memorable impression. Our Diamond Nexus presentation boxes are not imprinted. There is no Diamond Nexus name or logo on the box, inside or out. The interior is luxurious, clean, and simple.

The Nexus Design Studio is one of the finest custom design departments in the country, producing everything from solitaire engagement rings to the crowns for Miss USA, Miss Teen USA, and Miss Universe. If you can dream it, we can create it, and we can do it for less than you'd probably expect. And as always, our personally attentive customer service will make the whole process a relaxed, enjoyable experience.